Looks like Buffirn got it right, I used photoshop to remove the black boxes:
Here is the text taken straight from the source code of that website to prove it:
<!doctype html>
<!--[if lt IE 7]> <html class="no-js ie6 oldie" lang="en"> "stop"<![endif]-->
<!--[if IE 7]> <html class="no-js ie7 oldie" lang="en"> "using"<![endif]-->
<!--[if IE 8]> <html class="no-js ie8 oldie" lang="en">"internet" <![endif]-->
<!--[if gt IE 8]><!--> <html class="no-js" lang="en">"explorer" <!--<![endif]-->
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Warforge — change the games you play</title>
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<h1 id="page-title" class="asset-name">Welcome to Warforge</h1>
<p>Warforge is the community behind the public release of <span class="blackout">my</span> <span class="blackout">little</span> <span class="blackout">pony</span> <span class="blackout">friendship</span> <span class="blackout">is</span> <span class="blackout">magic</span> by Mantic Games, as well as a showcase for new army lists and rules.</p>
<p>
Launches, February 2012. Make sure you're on the
Mantic newsletter and following the
Mantic blog.</p>
<p>Thanks to Ronnie and Alessio and everyone at Mantic Games for the support.</p>
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"Change the games"... scenarios, fan-made army lists, rules expansions?