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Crystal Games & Books Online Store Pre-Launch Madness

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scarletsquig
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« on: December 10, 2011, 10:54:25 am »

Ah, but what is "The price you see"? I wasn't confused about what you were trying to say, I was saying "this will confuse the hell out of any potential customers in it's current form".

As a random person, looking to buy from an internet retailer, I could either go to site A) and think "right, I can get X% off RRP there"

... or I can go to your site and think "Right, I get X% off.. some price that isn't the RRP.. err... how much is that *break out calculators*, oh it's Y%!.. okay now I just add X% to Y% and I'm done, right.. oh wait, damn, I can't do that, I have to calculate 100 - ((100 - Y%)*(100- X%)) to work out what the actual discount is. (answer is 23.5% off RRP using 15% and 10% as X and Y).

Combine the discounts, display a flat % off RRP to your customers, anything else is just going to be confusing, none of your customers are going to want to have to do all that maths just to make a price comparison. Hell, half of them probably won't even know how to do the maths required, and other half won't want to do the maths required.

It looks like a damn good launch deal that will probably be lower than all major competition after postage is factored in, why hide it by forcing people to calculate discounts on discounts? This sort of thing is one of the top things that will make me look at an online store and think "eh, screw this jazz, the rest of the internet is only 1 click away, I'll buy from there instead." I could make a longer post about the other things that have made me either not buy or stop buying from online stores if you want to avoid some common pitfalls.

Harsh criticism from a detached perspective at this point in your business is only going to do you favours, especially if you're trying to make it as an webstore, an area which is especially cut-throat and already has a ton of quality established competition.
« Last Edit: December 10, 2011, 11:06:11 am by scarletsquig » Report Spam   Logged


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