Cheers.
The blood is a pretty simple trick I picked up many years ago on the Forum of Doom, by someone who was very possible called Lonewolf (or something similar). The trick is to varnish the models before adding the gore. I've just started double varnishing my models, first with GW Purity seal, then a 2nd coat of Army Painter Matt Varnish to tone them down again.
To get the blood looking right you need; water, Tamiya Clear Red acrylic paint (TCR) and brown or black ink. The GW washes ARE NOT INK! If you can't get P3 or GW ink, try Windsor & Newton artists inks.
1. Apply straight TCR to the area you want to create the blood effect.
2. Wait about a minute, then apply a mix of TCR and water.
3. Wait about another minute, add TCR and brown ink.
4. A minute later, add TCR, brown ink and water mix.
You will find that adding the ink to the TCR makes it go kinda tacky, and the colour really darkens. The key is to make sure the mix looks realistic. My missus has, on more than one occasion, freaked out after coming into the games room and seeing the mix on my palette, thinking I've done myself a serious injury. For added 'chunkiness' add some PVA glue to stage 3, as it goes clumpy and looks like chunks of congealed blood.